https://theorangeglasses.com/journal.html Kim Lyons on plaintiff-firm marketing, intake, media, AI, and growth. Written from the seat, not the sideline. en-us Kim Lyons and The Orange Glasses hello@theorangeglasses.com (Kim Lyons) hello@theorangeglasses.com (Kim Lyons) Tue, 08 Sep 2026 12:00:00 GMT https://theorangeglasses.com/assets/glasses-mark.png https://theorangeglasses.com/journal.html https://theorangeglasses.com/journal/the-oil-check-nobody-runs.html https://theorangeglasses.com/journal/the-oil-check-nobody-runs.html Marketing runs. Intake runs. Too few firms measure the full path from media source to signed client, and qualified cases can be lost in the handoff without appearing in either team's reporting. Tue, 08 Sep 2026 12:00:00 GMT hello@theorangeglasses.com (Kim Lyons) Operator Notes https://theorangeglasses.com/journal/what-plaintiff-marketing-actually-is.html https://theorangeglasses.com/journal/what-plaintiff-marketing-actually-is.html It is not AmLaw marketing with different clients. It is two markets, one funnel, and a clock set by the docket. Tue, 08 Sep 2026 12:00:00 GMT hello@theorangeglasses.com (Kim Lyons) Founding Thesis https://theorangeglasses.com/journal/orange-glasses-origin-story.html https://theorangeglasses.com/journal/orange-glasses-origin-story.html How The Orange Glasses got its name, and why the name was never really about the frames. Tue, 08 Sep 2026 12:00:00 GMT hello@theorangeglasses.com (Kim Lyons) Founder's Notes