Kim Lyons
Fractional CMO Consumer Advocate Certificate of Completion, Agentic AI: Contextualized and Applied, Harvard Data Science Initiative
Senior marketing leadership that connects your media, your intake team and your retainers into one system.
Community roots. AmLaw scale. Plaintiff heart.
Kim Lyons, the woman in the orange glasses, is a Fractional CMO and marketing architect for plaintiff law firms, including personal injury and mass tort practices, with almost two decades of legal-industry experience across AmLaw and plaintiff firms. She has worked alongside Erin Brockovich on the Moss Landing lithium-ion battery fire and led consumer advocacy, marketing, and case-acquisition strategy for utility-caused wildfires and explosions. She has built in-house marketing organizations and intake engines, and led PR, digital, social, SEO, AI search visibility, thought leadership, and media buying from inside the firm.
Why Kim and The Orange Glasses
01
Former paralegal and community organizer. Learned client service in families’ living rooms before leading case acquisition at scale. Worked alongside Erin Brockovich on Moss Landing. Led hundreds of public town halls and community meetings.
02
Business development and marketing at Holland & Knight and Fisher Phillips. Executive leadership at premier plaintiff firms driving personal injury, wildfire, environmental, and other mass-tort dockets. Defense-side and plaintiff-side legal marketing.
03
Almost two decades hiring teams, managing budgets, and sitting at the leadership table. Built from inside the firm.
In their words
Working with Kim was a game-changer for me and for our firm!… If you’re a plaintiff firm looking for strategic guidance, Kim will be your best friend!
Kim is one of the top minds in legal marketing. She’s a dynamo and any firm who works with her is getting the best.
Kim is the most authentic, kind and hardworking person in the PI industry. She is fantastic and I cannot recommend her enough!
Kim is very sharp! It’s rare to find someone as sharp… that is also equally as great to work with.
Why the orange glasses
My eye doctor stopped me on the way out. “You made me lose fifty bucks. My staff wanted to order those two years ago and I told them nobody was ever going to buy them.” Somebody did. I have been wearing them ever since.
Read the full story →Ways to engage
The engagement
Embedded marketing leadership: brand strategy, team leadership, intake-to-client engines, and AI deployed where it actually moves revenue. Kim sits at the leadership table, gives the team clear ownership of the numbers, and builds a department that outlasts the engagement.
What's included:
The Plaintiff Marketer
Kim's field notes on marketing organization design, media strategy, and the operating decisions plaintiff firms rarely put in writing. Written from the seat, not the sideline.
Next step
Start with a free 20-minute diagnostic. Send a short written intake, and I'll reply personally to set a time.
