No. 01
Marketing to intake.
How plaintiff firms lose viable cases between the ad click and the signed retainer, and the operating cadence that closes the leak.
Press Kit · The Orange Glasses · Ongoing
For reporters, editors, and producers.
A one-page overview and a downloadable kit for sourcing Kim Lyons on plaintiff-firm marketing, intake operations, and AI in legal.
Kim Lyons · Fractional CMO for plaintiff law firms · San DiegoDownload
Kim Lyons press kit.
Eight pages. Bios in three lengths, expertise areas, credentials, selected speaking, pull-quotes on the record, and contact terms. Use verbatim or trim to fit.
Download (PDF)On the record
Fractional CMO for plaintiff law firms.
Almost two decades inside legal marketing and business development, on both the AmLaw corporate defense side and the plaintiff side, leading marketing and client operations for a firm handling catastrophic personal injury, wildfire, and mass tort litigation. Now the founder of The Orange Glasses, advising growth-stage and mid-sized plaintiff firms on the marketing-to-intake operating stack.
A cheap lead that never signs is not cheap. It is waste wearing a low price tag.
Kim Lyons, Fractional CMO for plaintiff law firms, The Orange Glasses. Live commentary at Qwoted.
Expertise
Topics I can be quoted on.
No. 02
Cost per signed case.
Why cost-per-lead flatters bad campaigns, and what plaintiff firms should be measuring instead.
No. 03
AI in legal intake.
Practical uses of AI inside plaintiff-firm intake operations, and the human-judgment boundaries that must stay in place.
No. 04
Consumer advocacy in mass tort.
Ethical marketing in wildfire, environmental, product-liability, and catastrophic-harm campaigns.
No. 05
Fractional CMO leadership.
When plaintiff firms need executive marketing ownership versus a full-time hire, and how the fractional model actually works.
No. 06
Women in legal marketing leadership.
Building an executive-level practice in a male-dominated segment of the legal industry.
No. 07
Plaintiff-firm brand strategy.
Positioning, voice, and category creation for firms competing on both search and reputation.
No. 08
Legal SEO and AI visibility.
How plaintiff-firm websites need to change to remain visible in Google Search and AI answer engines.
On deadline
How to work with me on deadline.
Fastest turnaround is email with the outlet, the angle, and your filing time. I speak to plaintiff-firm marketing, intake operations, and AI in legal, and I stay in my lane on active litigation and specific-case questions. Happy to point you to a better source when a story sits outside that scope.