Kim Lyons
Fractional CMO Consumer Advocate Certified in Agentic AI at Harvard Data Science Initiative
Community roots. AmLaw scale. Plaintiff heart.
Kim Lyons is a Fractional CMO and marketing architect for plaintiff law firms, including personal injury and mass tort practices, with almost two decades of legal-industry experience across AmLaw and plaintiff firms. She has worked alongside Erin Brockovich on the Moss Landing lithium-ion battery fire and led consumer advocacy, marketing, and case-acquisition strategy for utility-caused wildfires and explosions. She has built in-house marketing organizations and intake engines, and led PR, digital, social, SEO, AI search visibility, thought leadership, and media buying from inside the firm.
Why Kim and The Orange Glasses
01
Former paralegal and community organizer. Learned client service in families’ living rooms before leading case acquisition at scale. Worked alongside Erin Brockovich on Moss Landing. Led hundreds of public town halls and community meetings.
02
Business development and marketing at Holland & Knight and Fisher Phillips. Executive leadership at premier plaintiff firms driving personal injury, wildfire, environmental, and other mass-tort dockets. Defense-side and plaintiff-side legal marketing.
03
Almost two decades hiring teams, managing budgets, and sitting at the leadership table. Built from inside the firm.
Why the orange glasses
My eye doctor stopped me on the way out. “You made me lose fifty bucks. My staff wanted to order those two years ago and I told them nobody was ever going to buy them.” Somebody did. I have been wearing them ever since.
Read the full story →Ways to engage
No. 01
Embedded marketing leadership: brand strategy, team leadership, intake-to-client engines, and AI deployed where it actually moves revenue. Kim sits at the leadership table, gives the team clear ownership of the numbers, and builds a department that outlasts the engagement.
No. 02
A diagnostic engagement that pressure-tests marketing spend, intake conversion, referral pipelines, and case-acquisition economics. The deliverable is a prioritized roadmap tied to caseload and revenue, not a slide deck of observations.
No. 03
When the story is already moving and the response has to be precise.
Rapid-response communications strategy for firms navigating a public moment: reporter inquiries, verdict coverage, a partner departure, a client controversy, a regulator letter, or a story that is about to run. Kim works alongside firm leadership and outside counsel to shape the message, sequence the response, and protect the brand and the docket at the same time.
No. 04
For solo attorneys and smaller firms that need visibility, any practice area.
A launchpad for solo attorneys and smaller firms that need to show up in their market and convert the calls they get. Custom-built around your practice area, market, and budget. Works across plaintiff, defense, transactional, family, criminal, immigration, estate, and boutique practices.
The Plaintiff Marketer
Kim's field notes on marketing organization design, media strategy, and the operating decisions plaintiff firms rarely put in writing. Written from the seat, not the sideline.
Next step
Start with a written intake. I read every submission personally and reply directly.
