A notice addressed to clients of PMP Marketing Group, also known as PracticeMadePerfect or PMP, says the company would cease operations on October 16, 2026, at 5:00 p.m. Eastern Time.
Status as of October 17, 2026: The notice, pictured above with personal contact details redacted, is signed by PMP's Director of Corporate Affairs. The company has not made a public announcement, and its website remains online. This article will be updated as verified information becomes available.
Key facts
- Who: PMP Marketing Group, LLC, a West Palm Beach, Florida legal marketing agency that does business as PracticeMadePerfect.
- What: A client notice said the company would cease operations effective October 16, 2026, at 5:00 p.m. Eastern Time.
- Confirmed publicly: No company announcement or press release as of October 17, 2026.
- Ownership: Acquired by Chicago private equity firm NextGen Growth Partners in 2022. A new CEO was named in February 2026.
- Biggest client risk: PMP hosted client websites on its own Sites Made Perfect platform, so some firms may not fully control their site, domain, ad accounts, or tracking numbers.
- First step for affected firms: Secure ownership of domain, hosting, call tracking, ad, and analytics accounts, then test every lead path.
What happened to PMP Marketing Group?
On Friday, October 16, 2026, a short letter addressed to clients of PMP Marketing Group began circulating. It said the company would "cease operations effective today, October 16, 2026, at 5:00 p.m. Eastern Time." The notice thanked clients for their partnership. It did not say why, and it did not say what happens next.
For an agency that had served plaintiff firms since 2000, that is a hard stop. For the firms on the other side of that letter, the question is not really why. It is what they control right now, and what they don't.
What is verified so far
The facts are still thin, so I want to be careful with them.
- The notice is circulating, and a second agency reports it is confirmed. A copy of the client letter has been shared publicly on LinkedIn. Juris Digital, another legal marketing agency, initially reported finding no public company announcement. In an October 17, 2026 update, it said PMP employees had privately confirmed to its founder that the company ceased operations. PMP has still not made a public announcement.
- The website is still up. As of October 17, 2026, pmpmg.com remained online with no closure message.
- The company had recently changed hands and leadership. PMP was founded in 2000. NextGen Growth Partners, a Chicago private equity firm, acquired it in 2022, and the agency named a new CEO in February 2026. NextGen's portfolio page still listed PMP as a current company on October 17, 2026.
That is the extent of what is verifiable today. Anything beyond it is speculation, and firms shouldn't be making operating decisions on speculation.
Why this matters more than a typical agency change
Firms switch agencies all the time. Usually there is a notice period, a handoff call, and a transfer list. A same-day closure removes all of that.
It matters more here because of how much PMP managed. Its own site describes website builds, SEO, paid search, social, TV, radio, and streaming. And on its website platform page, PMP states plainly that it "hosts our client's website infrastructure on SMP," its Sites Made Perfect platform. As of October 17, 2026, several plaintiff firm websites still carried a "Powered by SitesMadePerfect" credit in their footers.
When the agency hosts the site, holds the ad accounts, and owns the tracking numbers, an agency closure is not just a marketing problem. It is an intake problem. The phone has to ring, the form has to submit, and the lead has to land with someone who calls back.
What to do first: an 8-step checklist for the first 72 hours
If your firm worked with PMP, or with any agency that manages your core systems, the order of operations is simple. Secure what you own. Confirm the lead paths still work. Only then think about strategy or a redesign.
1. Domain and DNS. Find out who the registrar is and whose name is on the account. If the domain is registered to the agency, getting it transferred to the firm comes before anything else. Whoever controls DNS controls where your website and your email go.
2. Website and hosting. Confirm where the site is hosted and whether you have administrator access. Request a full backup now: files, database, media, theme, plugins, and forms. If the site lives on an agency-owned platform such as Sites Made Perfect, ask in writing how and when it can be migrated.
3. Call tracking numbers. This one gets missed. Tracking numbers are often provisioned in the agency's account, and those are the numbers printed on billboards, in TV spots, and in Google Business Profiles. Identify every number, who owns it, and how to port it to an account the firm controls.
4. Advertising accounts. Check whether Google Ads, Local Services Ads, Meta, and other platforms run in accounts the firm owns or in accounts held under the agency. Confirm billing, too. You want to know what is still running and who is paying for it.
5. Analytics, search, and local listings. Make sure someone at the firm has owner or administrator access to Google Analytics, Google Search Console, Google Tag Manager, and every Google Business Profile. Years of performance history live there.
6. Every lead path. Submit a test form. Call each number. Start a chat. Check that notifications reach the right inbox and that leads land in your CRM or intake system. Do this today, and again after every change.
7. Media commitments. If the agency placed TV, radio, or out-of-home buys for you, ask the stations and vendors directly what has been booked, what has been paid, and what is scheduled to air.
8. Paperwork. Keep the closure notice and every communication from the agency. Pull your contract and review the ownership, data, and termination terms with counsel. You are the experts on that part.
The broader lesson for every plaintiff firm
Good agency partners bring talent, buying power, and a pace that most in-house teams can't match alone. None of that changes this week.
What changes is the expectation about ownership. The firm should own its domain, its accounts, its numbers, and its data, and the agency should hold delegated access. When that is how things are set up, any transition becomes a handoff instead of a scramble. That holds whether the agency is closing, being acquired, or simply being replaced.
It is worth running this check even if you have never worked with PMP. Pick one afternoon this quarter, go through the list above, and write down who holds each key. If the answer is anyone other than the firm, fix it while nothing is on fire.
Frequently asked questions
Is PracticeMadePerfect closing?
A notice addressed to clients of PMP Marketing Group, which does business as PracticeMadePerfect, says the company would cease operations on October 16, 2026, at 5:00 p.m. Eastern Time. As of October 17, 2026, the company had not issued a public announcement and its website remained online.
What happens to law firm websites hosted on Sites Made Perfect?
PMP says it hosted client website infrastructure on its Sites Made Perfect platform. No public information yet explains what will happen to those sites. Affected firms should confirm domain ownership, request a full site backup, and plan a migration to hosting the firm controls.
What should a law firm do first if its marketing agency closes?
Secure ownership of the domain, DNS, website hosting, call tracking numbers, advertising accounts, and analytics accounts. Then test every form, phone number, and chat path to confirm leads still reach the intake team.
Will moving a website away from PMP hurt our SEO?
A move does not have to hurt rankings if the firm keeps its domain, preserves its existing page URLs and content, and redirects any URLs that change. The biggest SEO risk in a sudden closure is losing control of the domain or the site itself.
Who owns PMP Marketing Group?
NextGen Growth Partners, a Chicago private equity firm, acquired PMP Marketing Group in 2022 and still listed it as a portfolio company on October 17, 2026.
Start with the people who run intake
If your firm is in the middle of this right now, hand the checklist to the people who answer the phones and manage the accounts. Your intake team will know within an hour whether calls and forms are still coming through. Your marketing lead can tell you which logins the firm actually holds.
Start there. A new agency, a new website, and a new strategy can all wait until the leads are safe.