Issue No. 03 · September 8, 2026 · Operator Notes
Marketing runs. Intake runs. Too few firms measure the full path from media source to signed client, and qualified cases can be lost in the handoff without appearing in either team’s reporting.
Issue No. 02 · September 8, 2026 · Founding Thesis
It is not AmLaw marketing with different clients. It is two markets, one funnel, and a clock set by the docket.
Issue No. 01 · September 8, 2026 · Founder's Notes
How The Orange Glasses got its name, and why the name was never really about the frames.
The Plaintiff Marketer
A newsletter for legal marketers, managing partners, and plaintiff-firm operators. Written by Kim Lyons.
