Issue No. 03 · August 2026 · Operator Notes
The oil check nobody runs.
Marketing runs. Intake runs. Almost nobody measures the seam between them, and the seam is where plaintiff firms lose caseload without ever seeing it go.
The Plaintiff Marketer
Issue No. 02 · August 2026 · Founding Thesis
What plaintiff marketing actually is.
It is not AmLaw marketing with different clients. It is two markets, one funnel, and a clock set by the docket.
Issue No. 01 · August 2026 · Founder's Notes
The fifty-dollar bet.
How The Orange Glasses got its name, and why the name was never really about the frames.
The Plaintiff Marketer
Written for the people running the firm, by a marketing architect who has worked inside it.
A newsletter for legal marketers, managing partners, and plaintiff-firm operators. Written by Kim Lyons.